This watch is exclusively available online and in our Boutique Store, on New Bond Street, London.

This is the first collaboration watch between Seiko 5 Sports and MOONEYES, the US hot rod custom brand which started in 1952.

Hot rods are typically American cars, rebuilt or modified with large engines optimised for speed and acceleration. Prominent in hot rod fashion, lifestyle and culture, MOONEYES sell custom car parts, and host hot rod events.

Crafted in the classic Seiko 5 Sports SKX case shape, the bezel and indices feature a rally style chequered design from the Seiko 5 Sports archives. The watch echoes the drag racing culture in its design – a form of motor racing originated in the United States in which two contestants race from a standing start side by side on a flat straight course or ‘drag strip.’

The MOONEYES logo features across the bright yellow dial. As well as the bracelet, the watch comes with an additional bright nylon strap, featuring the MOONEYES logo. This limited edition comes in a special edition collaboration box.

Seiko 5 Sports is known for over fifty years of reliability, durability, performance and value. ‘’5’’ represents the original five key features of every Seiko 5 still present today: Automatic movement, Day-date display, Water Resistance, Recessed crown and Durable case and bracelet.

*In an actual product, the case back direction might be different from the photograph.