LONDON Boutique

Discover the London boutique on New Bond Street, close to the Elizabeth Line station in London’s famous luxury shopping district.

The brand-new boutique showcases the full Grand Seiko collection, while the first floor features a Seiko showroom and private lounge, housing the rarely seen Credor designs. Reserve your private appointment or simply pop by and see us.

Visit Us

68 New Bond Street
London W1S 1RR
Open Google Maps

Business Hours

Monday, Wednesday, Thursday, Friday & Saturday: 10:00 – 18:00
Tuesday: 10:30 – 18:00
Sunday: 11:00 – 17:00

Reduced Hours

6th May: 11:00 – 17:00
7th May: 10:30 – 17:00
27th May: 11:00 – 17:00

Established in 1881 as a watch and clock repair shop in Ginza, Tokyo, Seiko has grown and diversified over the years, but remains best known for its world-leading brands and expertise in fusing intricate watchmaking skill with elegant design.

Renowned for horological innovation with a stream of world firsts including the first TV watches, Seiko created the first ever quartz watch in 1969. Seiko timepieces deliver precisely beautiful Japanese aesthetics, brought to life through total in-house manufacture.

Complimentary Bracelet & Strap Adjustments

We offer complimentary bracelet adjustments (shortening or lengthening) and changes for official Grand Seiko straps and bracelets, tailoring your watch to your preference. For same-day service, we recommend visiting our boutique during weekdays. Don’t forget to bring along any additional links that may be required for the adjustment.

For certain timepieces that demand the expertise of our specialised watchmakers, and due to our policy of not keeping spare parts in stock at the boutique, watches in need of a repair or service should be sent to our dedicated service centre.

If you are unsure what type of work is needed, please get in touch with our customer service team. You can find your details here.