This brown ‘Alliance’ Seichu NATO strap belongs to a collection inspired by colours associated with the origins of the NATO watch strap. The NATO strap was first introduced as a military watch accessory in the 1970s for durability and practicality, to stay still and secure on the wearer’s wrist – as well as adding a certain style; the requirements of longevity and comfort remain today.

Expertly crafted using traditional Japanese braiding techniques, this Seichu strap pays homage to the artistry once used to create cords for securing kimono sashes. The result is a strap that not only showcases a distinctive Japanese aesthetic but also offers superior strength, flexibility, and all-day comfort compared to conventional fabric straps.

This strap will fit any watch with a 20mm lug width.