This limited edition watch is an exclusive collaboration between Seiko 5 Sports and the globally popular beverage brand, PEPSI.

Whilst fans informally referred to watches with similar red and blue colourways to the Pepsi brand logo as ‘Pepsi’ style, this is the first official collaboration of its kind in the watch world. In the Seiko archives, the 1990s Seiko 5 Sports SKX red and blue bezels were a fan favourite and popularly became known as ‘Pepsi’ designs amongst collectors.

This new, exclusive limited edition SKX GMT model has a modern design, featuring the latest PEPSI logo with a red and blue bezel against a stealth black dial . With a 42.5mm black hard-coated SKX case design and black dial, this GMT features a red and blue bi-directional bezel and the new PEPSI logo at the 6 o’clock position. The exhibition case back features the modern PEPSI logo and its limited edition number. This watch is paired with a black silicone strap – a first for any SKX GMT model and is presented in a special edition metal box, designed like a modern PEPSI can.

Seiko 5 Sports is known for over fifty years of reliability, durability, performance, and value. ‘’5’’ represents the original five key features of every Seiko 5 still present today: Automatic movement, Day-date display, Water Resistance, Recessed crown and Durable case and bracelet.