Astron ‘Morning Star’ 5X53 Solar GPS Limited Edition

In 1969, Seiko launched the ‘Astron’ – the world’s first ever Quartz watch, named for the Greek word meaning ‘Space’ and ‘Stars.’ Its release led Seiko down a route of further innovation, inspired by the possibility of humans...

Seiko 5 Sports Petrol Blue ‘Checker Flag’ Special Edition

An addition to the new ‘Retro Colour Collection,’ this piece is inspired by one of our iconic heritage pieces from 1969: the ‘Checkered Flag,’ channelling vintage 1960s style. As a re-creation of the 1969 piece, this model maintains the looks...

Seiko 5 Sports Black & White ‘Checker Flag’ Special Edition

An addition to the new ‘Retro Colour Collection,’ this piece is inspired by one of our iconic heritage pieces from 1969: the ‘Checkered Flag,’ channelling vintage 1960s style. As a re-creation of the 1969 piece, this model maintains the looks...

Appointment Cancelled

Appointment Canceled Your boutique appointment has been cancelled. To schedule a new appointment, please use the booking system below. We hope to see you at our London Boutique soon. BOOKING YOUR APPOINTMENT Each in person boutique appointment can be booked for up to...

Book An Appointment

Online Appointment Booking Service However you prefer to discuss, select & purchase your watches, we are here for your convenience. If you’d rather speak to one of our experts before you “Add to Basket,” no problem. Using our appointment booking service below you...

Seiko 5 Sports ‘Field’ ‘Deception’ Mechanical GMT

The Seiko 5 Sports Field collection was created with an ‘in the field’ military design – taking inspiration from a style originally called a ‘trench watch,’ created to be robust and reliable in tough conditions – echoing the Seiko 5 Sports characteristics. This Seiko...

Click & Collect

CLICK & COLLECT If you are looking for a straightforward way to purchase your desired watch, our click and collect service is the perfect option. Simply place your order online and choose to pick it up from our London boutique. You will be greeted by our...

Press Office

Press Office For all editorial enquiries, please contact our Seiko PR team. Call Us: +44 (0)7900 136 071Email Us: [email protected] Hours: Monday-Friday: 9:00-17:30 Seiko U.K. Limited, First Floor, Building 1, Concorde Park, Maidenhead, Berkshire SL6 4BY...

How to… Instructional Videos

How To... Instructional Videos How to Adjust Your Bracelet HOW TO ADJUST OR CHANGE YOUR STRAP HOW TO USE YOUR WATCH How to adjust your bracelet - Pin and Pipe with Centrally Mounted Pipe How to change your bracelet How to adjust your bracelet - Split Pin Type How to...