Seiko welcomes you to the European flagship boutique in Knightsbridge, London.
Located in the heart of luxury shopping, the boutique showcases the largest collections of Grand Seiko and Credor outside of Japan.
The very best of Seiko's Elite collections are also on display, including Astron GPS Solar, Presage, Prospex and Premier.
Providing watch lovers with the perfect environment in which to experience and explore the rich world of Seiko, visitors can learn of the company’s 136 years of history, its landmark technical achievements and the unrivalled diversity of its watchmaking technologies.
Because Seiko is one of the very few vertically integrated watchmakers in the world, the movements in each watch offered in the Seiko Boutique are made from components manufactured entirely in-house, guaranteeing of the highest level of quality, performance and durability.
From the quartz crystals that are grown in our own autoclaves to the hairsprings that are at the heart of the escapements in our mechanical watches, every critical component is made in our own facilities.
At the Seiko Boutique, these and many other aspects of our watchmaking story are there for all to see and enjoy, alongside the very latest watches that express the uniqueness of Seiko.